Somewhere in the midst of the cosy chat, we came up with an idea to create a collaborative blog post with other UK connected bloggers featuring UK brands. It would be a way for us to support conscious companies and fellow creatives, while also pushing our #ShopLocal ideals.
We started out by inviting those we already knew. I had met and fell for Kate from ECO BOOST doing our own little collab a few week before hand, and had experienced the same coup de foudre with Katie from SAIINT SISTERS and Fran from ETHICAL UNICORN when I met them as well, so the gaggle of those girls were the first ones to join us. I’d been hoping to meet Jen from SUSTAINABLE EDIT since I started blogging, so I wrote her up and coaxed her to come down from Scotland for the shoot. Then an online pal JELLA JOURNALES happened to be in England from the Philippines visiting her family so we invited her as well, and finally, Kate suggested Karen of N4 MUMMY, who I am so grateful I got to meet, and our group was complete.
|(me), | Sustainable Edit | Literally Nataly | Jella Journales | Ethical Unicorn | Saiint Sisters | N4 Mummy | Eco Boost|
We joined forces in organising and executing the shoot, gathering our favourite ethical and sustainable brands in the United Kingdom in a bid to help prove that there is enough variety in ones own country from those genuinely embodying the future this world needs to give consumers a choice. We hoped by creating this lookbook, we could help spread the word that shopping consciously doesn’t call for compromise in aesthetics nor functionality, and there is enough variety where you are to avoid shipping yourself products from other parts of the world.