About a month ago, I met up with Nataly from Literally Nataly at a tea shop in London. I had just written my post about ‘Raising The Conscious Community Through Circular Collaboration‘ and we started brainstorming ideas that would allow us to support each other, other bloggers, and the community as a whole.
Somewhere in the midst of the cosy chat, we came up with an idea to create a collaborative blog post with other UK connected bloggers featuring UK brands. It would be a way for us to support conscious companies and fellow creatives, while also pushing our #ShopLocal ideals.
We started out by inviting those we already knew. I had met and fell for Kate from ECO BOOST doing our own little collab a few week before hand, and had experienced the same coup de foudre with Katie from SAIINT SISTERS and Fran from ETHICAL UNICORN when I met them as well, so the gaggle of those girls were the first ones to join us. I’d been hoping to meet Jen from SUSTAINABLE EDIT since I started blogging, so I wrote her up and coaxed her to come down from Scotland for the shoot. Then an online pal JELLA JOURNALES happened to be in England from the Philippines visiting her family so we invited her as well, and finally, Kate suggested Karen of N4 MUMMY, who I am so grateful I got to meet, and our group was complete.
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| (me), | Sustainable Edit | Literally Nataly | Jella Journales | Ethical Unicorn | Saiint Sisters | N4 Mummy | Eco Boost |
We joined forces in organising and executing the shoot, gathering our favourite ethical and sustainable brands in the United Kingdom in a bid to help prove that there is enough variety in ones own country from those genuinely embodying the future this world needs to give consumers a choice. We hoped by creating this lookbook, we could help spread the word that shopping consciously doesn’t call for compromise in aesthetics nor functionality, and there is enough variety where you are to avoid shipping yourself products from other parts of the world.
We attempted to mimic the aesthetics of mainstream content creators, while not taking ourselves too seriously, on our super bare bones budget shoot. In the end, we let London’s beauty lead us through its stunning settings creating a magical giggly day of it that went by in a whirl.
My husfriend, Kate’s husband, and Nataly’s husband kindly offered to be our shooters and sherpas, aiding us without complaint for the duration of the shoot days and all that came before and after the cameras snapped and rolled.
Below is the female fashion side of our gift guide, we’re each dressed head to toe in clothing and accessories that are consciously created British brands. It was such a stunning experience getting to meet and work alongside all these beautiful humans in person while collaborating with such conscious companies. It gave me hope for the world we all work towards, and I hope it will inspire you all to shop green, shop fair, and shop local this holiday season (and beyond).
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⟠ NATALY (left) | shoes PO-ZU | cardigan FROCK BY NATURE | scarf THREAD TALES CO. | hat CELTIC & CO ⟠
⟠ ME (centre) | shoes PO-ZU | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ JELLA (right) | shoes PO-ZU | trousers ETHICAL COLLECTION | jumper ALLY BEE KNITWEAR | scarf THOUGHT CLOTHING ⟠ |
ECO + ETHICAL HOW? Ally Bee creates her knits with a clear cradle-to-cradle story in mind producing each collection with a set of environmental standards that go beyond mere compliance. Each knit is made with natural fibres like cashmere, alpaca and wool produced with high standards of land management while animal and human welfare. Her creations are intended to be a keepsake, created to live well beyond a season, and if cared for properly, beyond a single lifetime. You can read more about Ally Bee here.
WHERE TO BUY? ally-bee.com
ECO + ETHICAL HOW? Founded 26 years ago by husband and wife team Nick and Kath Whitworth, Celtic & Co has become known for its 100% premium quality British sheepskin footwear. Each piece is made by hand in their own purpose-built factory in Cornwall by skilled craftspeople using hides that would otherwise go to waste. Every Celtic & Co piece is made from carefully chosen, ethically sourced, natural and organic materials, the majority of which is produced in the UK.
WHERE TO BUY? celticandco.com
✵ 10% DISCOUNT and free delivery using code: LEOTIE10 until 21st December 2017.
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| ⟠ ME (left) sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ JEN (right) | trousers P.I.C STYLE | jumper ALLY BEE | shoes PO-ZU | hat ALLY BEE | clutch ONE. NINE. EIGHT. FIVE. ⟠ |
ECO + ETHICAL HOW? With locally sourced organic fabric and a small, ethical supply chain, the creators of P.I.C Style has successfully proven that a conscious capsule wardrobe is the way of the future. With their 8 cleverly designed items, you can create more than 50 outfits, each one stylish, comfortable, multi-functional and diverse. You can read more about P.I.C Style here.
WHERE TO BUY? pic-style.com
ECO + ETHICAL HOW? This carefully curated collection of eco-luxury finds holds some of the most unique sustainable products from artisans around the globe. With a focus on exceptional quality, diversity and vibrancy, each ethical piece tells a story of style and sustainability encouraging mindfulness and connection with not only the products we buy but with who made them and how.
WHERE TO BUY? ethicalcollection.com
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| ⟠ ME (left) | shoes PO-ZU | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ NATALY (centre) | shoes PO-ZU | cardigan FROCK BY NATURE | scarf THREAD TALES CO. | hat CELTIC & CO ⟠ ⟠ JEN (right) | trousers P.I.C STYLE | jumper ALLY BEE | shoes PO-ZU | hat ALLY BEE | clutch ONE. NINE. EIGHT. FIVE. ⟠ |
ECO + ETHICAL HOW? Fighting against the trend of cheap, mass produced footwear, Po-zu creates ethically made shoes using sustainable materials including GOTS certified organic cotton, British wool, coir, natural latex and pinatex. All of their shoes are made in a small factory in the historic town of Guimaraes in Portugal, employing 70 locals who are not only paid a fair wage but work in a safe, toxin-free environment free from harmful glues and solvents. Each pair contains their unique natural foot mattress which adapts to fit your feet perfectly … they are by far the most comfortable sneakers I’ve ever slipped my feat into.
WHERE TO BUY? po-zu.com
ECO + ETHICAL HOW? Amongst the originators of UK based ethical and sustainable fashion, Bourgeois Boheme has set its foundations to be more than just another vegan shoe brand. BB’s founder, Alicia, is an ex-podiatrist and has used her foot care experience to create stylish footwear that transcends beyond trends and seasons. Her entire collection is Vegan Society trademarked and PETA approved, created ethically using eco-friendly and vegan materials.
WHERE TO BUY? bboheme.com
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| ⟠ FRAN (2nd from the left) | skirt THOUGHT CLOTHING | cardigan CELTIC & CO | hat THOUGHT CLOTHING | scarf ALLY BEE | shoes PO-ZU ⟠ ⟠ ME (3rd from the left) | shoes PO-ZU | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ KAREN (centre) | jumper ALLY BEE | trousers THOUGHT CLOTHING | scarf ETHICAL COLLECTION | shoes BBOHEME | bag ETHICAL COLLECTION ⟠ ⟠ JEN (3rd from the right) | trousers P.I.C STYLE | jumper ALLY BEE | shoes PO-ZU | hat ALLY BEE | clutch ONE. NINE. EIGHT. FIVE. ⟠ ⟠ KATE (far right) | shoes PO-ZU | sweater ALLY BEE | bag THE FUTURE KEPT ⟠ ⟠ KATIE (low row) | cape CELTIC & CO | bag ONE. NINE. EIGHT. FIVE ⟠ |
ECO + ETHICAL HOW? Thought Clothing, as the name suggests, is a collection of thoughtfully made items which are both ethical and sustainable, for women and men. They use naturally grown bamboo, cotton, wool, tencel, modal and hemp, all free of harmful pesticides and chemicals and sourced responsibly. Their designs borrow from nature, and in turn somehow feel effortless to wear, and diverse enough to transcend the seasons.
WHERE TO BUY? wearethought.com
ECO + ETHICAL HOW? Established in 2016 by textile designer Eleanor Nadimi, One Nine Eight Five is a British homeware brand that specialises in print and interior textiles. Using ethically sourced materials wherever possible they support and celebrate the talent of British craftspeople and UK manufacturing, creating unique, high-quality products.
WHERE TO BUY? onenineeightfive.co.uk
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| ⟠ JEN (right) | trousers P.I.C STYLE | jumper ALLY BEE | shoes PO-ZU | hat ALLY BEE | clutch ONE. NINE. EIGHT. FIVE. ⟠ ⟠ KATE (3rd left) | shoes PO-ZU | sweater ALLY BEE | bag THE FUTURE KEPT ⟠ ⟠ ME (centre) | shoes PO-ZU | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ NATALY (5th to the right) | shoes PO-ZU | cardigan FROCK BY NATURE | scarf THREAD TALES CO. | hat CELTIC & CO ⟠ ⟠ FRAN (far right, left pic) | skirt THOUGHT CLOTHING | cardigan CELTIC & CO | hat THOUGHT CLOTHING | scarf ALLY BEE | shoes PO-ZU ⟠ ⟠ KAREN (far right, right pic) | jumper ALLY BEE | trousers THOUGHT CLOTHING | scarf ETHICAL COLLECTION | shoes BBOHEME | bag ETHICAL COLLECTION ⟠ |
ECO + ETHICAL HOW? Thread Tales Co. is an eco-friendly luxury brand that creates beautiful iconic products made from materials with soul and sustainability, honouring traditional and cultural manufacturing techniques. The brand works with skilled artisans in Myanmar and Nepal to create hand-made scarves from natural fibres using eco-friendly dyes. Lotus, the brand’s signature fabric, is an exceptionally rare, luxurious, breathable, and warm fabric that has water resistant properties. Thread Tales Co. supports artisan skills and empowers weavers, allowing them good working conditions, and the ability to work from home whilst supporting their families. Their elegant and timeless designs are a wardrobe staple for anyone who want’s a scarf they can cherish for years.
WHERE TO BUY? threadtalescompany.com
ECO + ETHICAL HOW? Flock By Nature is an ethical luxury knitwear brand with a focus on comfort and elegant silhouettes. They love working with natural fibres and are strong believers in their contribution to wellbeing and comfort. This brand works with the highest quality of Italian and British Merino wool and produce their garments in small quantities in both Italy and the UK, where labour rights are strong and enforced.
WHERE TO BUY? flockbynature.co.uk
✵ 15% DISCOUNT CODE: flockonholiday (runs until 17th December)
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| ⟠ JELLA (left) | top GUNG HO | skirt P.I.C STYLE | tights THOUGHT ⟠ ⟠ KATE (2nd from the left) | jumpsuit ETHICAL COLLECTION ⟠ ⟠ NATALY (3rd on the left) | dress THOUGHT CLOTHING | coat CELTIC & CO | shoes BBOHEME | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ FRAN (centre) | skirt GUNG HO | top P.I.C STYLE | coatigan CELTIC & CO ⟠ ⟠ KAREN (3rd from the right | coat CELTIC & CO | jumpsuit P.I.C STYLE | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ KATIE (right) | trousers P.I.C STYLE | top ETHICAL COLLECTION ⟠ ⟠ ME (far right) | shoes PO-ZU | sweater ALLY BEE | scarf ETHICAL COLLECTION | clutch ONE.NINE.EIGHT.FIVE ⟠ |
ECO + ETHICAL HOW? Founded in 2016, Gung Ho Design combines a whimsical aesthetic with designs that are versatile, high quality, and filled with deeper meaning and purpose. Each print is designed by hand by founder Sophie Dunster; created to be both beautiful and to connect people with environmental issues through the designs themselves, and with each purchase Gung Ho donates to a corresponding charity working with this cause. Each piece is made from organic cotton which is hand printed in the UK using responsible dyes, whilst the final collection is handmade in London. The garments are also wrap designs, meaning that only two sizes need to be made, XS/S and M/L. Not only does this mean the clothes can fit any body type, and adjust alongside our bodies as we change through the years, but it also reduces waste caused by creating garments in many size variations.
WHERE TO BUY? gung-ho-design.com
ECO + ETHICAL HOW? The Future Kept stocks a range of well designed, high-quality and meticulously chosen homeware and gifts. Owners Jeska and Dean Hearne have carefully curated items from independent designers, makers and artisans who are creating products that are better for our world. They sell quality goods designed to be used in our day-to-day lives, everything is made to last. Moving away from the throwaway nature of modern life, The Future Kept is a place to source family heirlooms of the future, inspiring a curiosity and desire within customers to make more sustainable and ethical choices.
WHERE TO BUY? thefuturekept.com
✵ Use code ETHICAL10 for 10% off until 30th November 2017
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| ⟠ ME (left) | shoes PO-ZU | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ JELLA (centre | trousers ETHICAL COLLECTION | jumper ALLY BEE KNITWEAR | scarf THOUGHT CLOTHING ⟠ ⟠ NATALY (right) | cardigan FROCK BY NATURE | scarf THREAD TALES CO. | hat CELTIC & CO ⟠ |
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| ⟠ KATE (left, left pic) | shoes PO-ZU | sweater ALLY BEE | bag THE FUTURE KEPT ⟠ ⟠ JELLA (centre, left pic) | shoes PO-ZU | trousers ETHICAL COLLECTION | jumper ALLY BEE KNITWEAR | scarf THOUGHT CLOTHING ⟠ ⟠ KATIE (right, left pic) | cape CELTIC & CO | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ FRAN (left, right pic) | skirt THOUGHT CLOTHING | cardigan CELTIC & CO | hat THOUGHT CLOTHING | scarf ALLY BEE | shoes PO-ZU ⟠ ⟠ NATALY ( right, right pic) bag ETHICAL COLLECTION | cardigan FROCK BY NATURE | scarf THREAD TALES CO. | hat CELTIC & CO ⟠ |
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| ⟠ JEN (left) | skirt GUNG HO | top P.I.C STYLE | boots BBOHEME ⟠ ⟠ JELLA (left, right pic) | top GUNG HO | skirt P.I.C STYLE | tights THOUGHT ⟠ ⟠ KATE (right, right pic) | jumpsuit ETHICAL COLLECTION ⟠ |
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| ⟠ JEN (left, left pic) | trousers P.I.C STYLE | jumper ALLY BEE | shoes PO-ZU | hat ALLY BEE | clutch ONE. NINE. EIGHT. FIVE. ⟠ ⟠ KAREN (centre | jumper ALLY BEE | trousers THOUGHT CLOTHING | scarf ETHICAL COLLECTION | shoes BBOHEME | bag ETHICAL COLLECTION ⟠ ⟠ NATALY (right, left pic) | shoes PO-ZU | cardigan FROCK BY NATURE | scarf THREAD TALES CO. | hat CELTIC & CO ⟠ ⟠ FRAN (right pic) | skirt THOUGHT CLOTHING | cardigan CELTIC & CO | hat THOUGHT CLOTHING | scarf ALLY BEE | shoes PO-ZU ⟠ |
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| ⟠ KAREN (left) | jumper ALLY BEE | trousers THOUGHT CLOTHING | scarf ETHICAL COLLECTION | shoes BBOHEME | bag ETHICAL COLLECTION ⟠ ⟠ FRAN (far left, right pic) | skirt GUNG HO | top P.I.C STYLE | coatigan CELTIC & CO ⟠ ⟠ JELLA (2nd from the left, right pic) | top GUNG HO | skirt P.I.C STYLE | tights THOUGHT ⟠ ⟠ KATIE (3rd from the right, right pic) | trousers P.I.C STYLE | top ETHICAL COLLECTION ⟠ ⟠ KAREN (centre, right pic) | coat CELTIC & CO | jumpsuit P.I.C STYLE | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ KATE (2nd from right, right pic) | jumpsuit ETHICAL COLLECTION ⟠ ⟠ ME (2nd from right, right pic) | shoes PO-ZU | sweater ALLY BEE | scarf ETHICAL COLLECTION | clutch ONE.NINE.EIGHT.FIVE ⟠ ⟠ NATALY (far right, right pic) | dress THOUGHT CLOTHING | coat CELTIC & CO | shoes BBOHEME | bag ONE. NINE. EIGHT. FIVE ⟠ |
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| ⟠ JELLA (far left) | shoes PO-ZU | trousers ETHICAL COLLECTION | jumper ALLY BEE KNITWEAR | scarf THOUGHT CLOTHING ⟠ ⟠ FRAN (2nd from left, left pic + left, right pic) | skirt THOUGHT CLOTHING | cardigan CELTIC & CO | hat THOUGHT CLOTHING | scarf ALLY BEE | shoes PO-ZU ⟠ ⟠ ME (centre left) | shoes PO-ZU | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ KAREN (centre) | jumper ALLY BEE | trousers THOUGHT CLOTHING | scarf ETHICAL COLLECTION | shoes BBOHEME | bag ETHICAL COLLECTION ⟠ ⟠ KATE (far right) | shoes PO-ZU | sweater ALLY BEE | bag THE FUTURE KEPT ⟠ ⟠ KATIE (low row) | cape CELTIC & CO | bag ONE. NINE. EIGHT. FIVE ⟠ |
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| ⟠ JELLA (left) | shoes PO-ZU | trousers ETHICAL COLLECTION | jumper ALLY BEE KNITWEAR | scarf THOUGHT CLOTHING ⟠ ⟠ ME (centre) | shoes PO-ZU | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ FRAN (right) | skirt THOUGHT CLOTHING | cardigan CELTIC & CO | hat THOUGHT CLOTHING | scarf ALLY BEE | shoes PO-ZU ⟠ ⟠ KATE (left pic) | shoes PO-ZU | sweater ALLY BEE | bag THE FUTURE KEPT ⟠ |
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| ⟠ KATE (left pic, left) | sweater ALLY BEE | bag THE FUTURE KEPT ⟠ ⟠ ME (left pic, right) | sweater ALLY BEE | jacket CELTIC & CO | scarf CELTIC & CO ⟠ ⟠ KAREN (right pic, left) | coat CELTIC & CO | jumpsuit P.I.C STYLE | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ KATIE (right pic, right) | trousers P.I.C STYLE | top ETHICAL COLLECTION ⟠ |
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| ⟠ NATALY (left) | dress THOUGHT CLOTHING | coat CELTIC & CO | shoes BBOHEME | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ JELLA (right, left pic | top GUNG HO | skirt P.I.C STYLE | tights THOUGHT ⟠ ⟠ KATE (left, right pic) | jumpsuit ETHICAL COLLECTION ⟠ ⟠ ME (centre, right pic) | sweater ALLY BEE | scarf ETHICAL COLLECTION | clutch ONE.NINE.EIGHT.FIVE ⟠ ⟠ FRAN (far right) | skirt GUNG HO | top P.I.C STYLE | coatigan CELTIC & CO ⟠ |
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| ⟠ NATALY (left, left pic) | dress THOUGHT CLOTHING | coat CELTIC & CO | shoes BBOHEME | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ KAREN (left, right pic) | coat CELTIC & CO | jumpsuit P.I.C STYLE | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ KATIE (centre right) | trousers P.I.C STYLE | top ETHICAL COLLECTION ⟠ ⟠ ME (far right) | shoes PO-ZU | sweater ALLY BEE | scarf ETHICAL COLLECTION | clutch ONE.NINE.EIGHT.FIVE ⟠ |
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| ⟠ NATALY (left) | dress THOUGHT CLOTHING | shoes BBOHEME | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ KAREN (right, left pic + left, right pic) | coat CELTIC & CO | jumpsuit P.I.C STYLE | bag ONE. NINE. EIGHT. FIVE ⟠ ⟠ ME (far right) | shoes PO-ZU | sweater ALLY BEE | scarf ETHICAL COLLECTION | clutch ONE.NINE.EIGHT.FIVE ⟠ |
PHOTOS: Shane Woodward (Fair Photo Agency)
SPONSORED POST: This post was sponsored by multiple brands, each of which we personally selected and approached for this collaborative post. The story, including all content, experiences, suggestions and opinions, are shared by myself and my collaborators. We borrowed and returned every item seen in this post.
I absolutely adore this collaboration! I think we should all be collaborating more and competing less and you guys have set a shining example of how to do this. Oh and your fluffy coat is just the cosiest looking thing!
Jayde x
I absolutely ADORE this, from the "real" models to the local brands! I'd love to see something like this based in the US 🙂
I love how you gals all got together. So awesome. 🙂
It was so much fun to spend time with everyone in person ♥️